Hello Business Lover!

Have you ever been on a project or mission, fully ready to take the next major step, when you get sidetracked by something shiny and bright that sparks your interest?

It looks like your kind of thing, something that will add to what you are doing. It holds the same values and principals you believe in.

You decide to take a look and then you are made an offer which looks too good to be true. You take the opportunity or the role and all seems well until…

Your loyalty comes into question; your commitment to the new project is challenged. Which means you have to leave your original mission to entirely focus on the the new project.

This new project will in fact become your new life. Not what you thought would happen. Your intention was for enhancement of your original mission not complete abandonment.

Some time ago this same thing happened to me – or should I say this is what occurred when I made a particular choice.

There I am, writing my book and preparing to launch a new course, when I thought it might be a great idea to have someone to whom I could refer my clients to as an expert in their field of financial planning. Someone who would be industry compliant, have the same values, ethos and way of thinking about their clients as I do.

What showed up was just that. Incredible manifesting! Or so I had thought….

A friend of mine introduced me to their new employers after explaining to me what they stood for. The meeting went well and they were intrigued by my programme. (I even enrolled a member of staff onto my V.I.P. course)

Then out of the blue, I was offered the opportunity to come and join their marketing team as Business Development Manager. My skills were wanted to help grow their business and the money was good.

Very nice, however I had to consider what I would gain and how I could continue to serve the people who needed my help.

Everything appeared to be congruent with my values and I would be helping build a business I had faith in.

I was told at first that I had the autonomy to develop the role, which upheld one of my core values of freedom, influence and knowledge. Therefore I could refer my private clients to the company with conviction. Which was exactly what I had wanted.

I made a decision and said yes I would join their team – the moment I did that, I felt that “Uhg!” feeling. You know the one; That feeling that happens when you know you’ve made the wrong choice, walked the wrong path, opened the wrong door – Well that was what I felt! But I could not see why at the time!

I took up the challenge, got on with everything that I was asked of me. They were very pleased with my results. However, over the weeks things started to shift. My impression of what was being asked of me was entirely different to the boss’s agenda.

As it turned out, I was in essence being asked to choose between continuing to serve my private clients in my own time and giving my total commitment, including my private time and private contacts, interactions, thoughts and ambitions completely to the company. In fact I was being asked to become someone else to demonstrate my commitment.

Now I understand that. I’ve been an employer myself and I would expect total commitment from my team when they are at work. Never would I ask or expect them to change their identity for the sake of the company.

However, for me, more importantly if it meant I could not serve the people that look to me for help and guidance then I would have to leave the  company. I handed in my notice. 

Oh shit! Now what!

I’ve just wasted all that time when I could be further along the path of sharing my knowledge and gifts with the people who were waiting for my help.

However, I always believe that there are lessons to be learned from dire situations.

A friend of mine always says “Shit happens! … then it floats away…”

Which means, that you are never in a bad situation for too long.  There is always a way to figure it out.

And the lessons in this episode for me are many.

Here are some –

I had jumped off my passion-path for a shiny object that turned out to be “fool’s gold”.

Yes it’s OK to take a look but always refer to your authentic self. Remember what you stand for and are your values aligned? What do you believe to be true about yourself in this decision?

Am I on point with my commitments in my own life?

I hadn’t gone there for a job. I was just flattered by the attention and being told I was needed for my expertise. I must admit that I did enjoy my ego being massaged!

So, who was I being in that scenario? Someone unsure of her own power and unclear of the direction of her own path. If I was clear any distraction, no matter how pretty, would not have held my interest.

Time to raise my game.

What I stand for, my courses and values are all about “living your life your way”. That’s all about freedom, creativity, community, adventure and authenticity. Why on earth did I think that taking a role as BDM for someone else would allow me to “live my life my way”?

At the time I somehow forgot this insightful quote that drives my ambitions –

“Your time is limited, so don’t waste it living someone else’s life.

Don’t be trapped by dogma — which is living with the results of other people’s thinking.

Don’t let the noise of others’ opinions drown your own inner voice.

And most important, have the courage to follow your heart and intuition.

They somehow already know what you truly want to become.

Everything else is secondary”    –     Steve Jobs

Being authentic is what I preach and teach – be who you are and speak your truth. And yet I had not been true to myself. I stepped down off the path on the way to my greatness.

In my eyes the company still delivers great valuable and ethical service – no question. However, I am thankful that I had the courage and Personal Power to say no, this is not for me and turn around.

I had indeed learnt some valuable lessons.

To add to this learning experience, I had to attend my Uncle Vernon’s funeral – And as I watched the earth being tipped and shovelled on to his grave I thought about his life and what a wonderful man he was.

I then thought of my life and if that were me being buried, what would my life have been for?

Had I made any difference by being here?

Have I lived to my full potential?

Have all my skills, knowledge, teaching been fully spent?

Had I touched enough hearts with what I know?

Have I encouraged enough people to see their greatness?

The answer was a resounding NO!

I felt that I had so much more work to do, so much love to give – and I love my work. I began to feel  excited about taking that next step up and do what I’m here to do. To help you do what you are born to do. 

So the major overriding lesson of my experience of “Shit happens… then it floats away”, I share with you now  –

Life is going to happen anyway and opportunities will show up and if you don’t chose pro-actively and consciously life will chose for you and it may not be what you desire or what you deserve.

I would love to know if you have had similar realisations. What lessons did you learn? Did you act on your intuition and what was the result? Please leave a comment below and let me know.

Speak soon.

With Love – Together We Can!

Jennifer x

 JBW Signature 001





Image courtesy of foto76 at